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The Black Loop Covers the Moon Meals Success Story

LaForce Baker, an African-American chef, knew there was a market for healthy food for workers on the go. Through his hard work and diligence, what started out as a small service, is now available in 187 grocery stores in the Midwest.

In 2012, the savvy businessman came up with “Moon Meals” to offer “healthy meals under the moon.” But like any new venture, it came with a price. Baker admits he came to the brink of homelessness three times just to cover the day to day expenses of his new business. At first, Moon Meals was just a small delivery service, but the ball was rolling.

Baker eventually managed to get his delicious product onto the shelves of Bridgeport Coffee in Chicago. Soon after 12 other coffee shops in the area started to stock Baker’s product. By 2015, Moon Meals became available in select Jewel-Osco’s, Mariano’s and Whole Foods Market. It was Baker’s joy to make vegan food accessible to everyone in a healthy, affordable and convenient way.

Baker’s “Fiesta Wrap” is available in 187 Jewel-Osco supermarkets, mostly in Illinois, Indiana, and Iowa. The scrumptious meal consists of vegan taco meat, vegan nacho cheese sauce, organic black beans, short grain rice, sweet corn kernels and jalapeno peppers – all wrapped in a delicious spinach wrap.

As his plant based business grows, Baker says his tough experiences have made him and his business even stronger.  “I have learned to go with what performs instead of what just feels good,” Baker told Black Enterprise. “I learned that no one else will believe in you until you believe in yourself.”

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