The Moon Meals Story

Moon Meals was built to solve a simple and common problem: there weren’t any healthy, late-night snack for professionals in Chicago. LaForce Baker, founder and executive chef of Moon Meals, found himself facing this very dilemma when he was working as a marketing strategist for major brands like Kraft-Heinz, ConAgra and Nestle. How can young professionals continue to eat healthy while still burning the midnight oil?

LaForce created Moon Meals to offer “healthy meals under the moon.” Originally a small delivery service, one large catering order placed by a well-known, Chicago-based corporation changed the business’s trajectory. Moon Meals made its retail debut at 12 small local coffee shops around Chicago.

By 2015, Moon Meals food items could be found in grab-and-go sections of Jewel, Mariano’s and Whole Foods. LaForce continues to partner with retailers and manufacturers across the country to make tasty plant-based meals and ingredients more accessible to everyone in a healthy, affordable and convenient way.